Twitter Statistics That Matter to Marketers in 2022

Twitter is one of the most effective platforms for marketers. Use our Twitter stats to inform your marketing strategies.Twitter is a powerful marketing tool for brands and businesses.

[{"selector":"#anim-c4c87a27-8937-4a32-ac7f-90c8e194b60d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5203d5f9-7fb0-49e6-b36f-208ca550b4a4","keyframes":{"transform":["translate3d(0px, -206.33679%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow

There are over 500 million tweets sent per day.

[{"selector":"#anim-8d1913c4-fdae-4d99-be5d-efea62ddf228","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37b8a274-5197-4601-880d-08c1b6f4b209","keyframes":{"transform":["translate3d(0px, -669.86791%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow

60% of Twitter users are on mobile.

[{"selector":"#anim-45cffe28-13a8-47b0-a742-eebbb66d5e56","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e92b06f5-bca5-4344-8d1c-612e0dd863e7","keyframes":{"transform":["translate3d(0px, -669.86791%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow

78% of Twitter users feel more positive about a brand after seeing it tweeted about.

[{"selector":"#anim-a2cdcd71-54c0-4076-a3bd-a5b886c12826","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-24469d2c-5dfb-4227-8094-668795b63b52","keyframes":{"transform":["translate3d(0px, -311.46048%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow

Twitter users are twice as likely as the general population to have an income of over $75,000.

[{"selector":"#anim-f48231d6-5231-40de-8f18-aa0cbed43c6f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-300404b0-d760-4cee-b175-492c2bbd5451","keyframes":{"transform":["translate3d(0px, -368.97774%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow

Twitter users are highly educated, with 43% having a college degree.

[{"selector":"#anim-394cb21e-599f-4c36-9fe3-0762d29ef0ca","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d11b94ca-9659-454e-8040-b764342982d7","keyframes":{"transform":["translate3d(0px, -457.68312%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow

Twitter users are more likely to be urban dwellers, with 41% living in cities.

[{"selector":"#anim-5c7ed665-a8f0-4d03-951d-e477abf5577b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21a1c747-b8d7-4c3f-afb5-b67f3c675868","keyframes":{"transform":["translate3d(0px, -457.68312%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow

The number of active Twitter users has increased by 9% since 2019.

[{"selector":"#anim-a45e1527-52dc-444c-a5a8-0e7d9c079270","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e2a15de-58bf-4990-a294-8b8f06833a9c","keyframes":{"transform":["translate3d(0px, -368.97774%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow

The average Twitter user has 208 followers.

[{"selector":"#anim-57213ea4-c292-4b0a-9b3e-351d4a309f0e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce8e4769-7194-4355-8f9c-cf02df677d2d","keyframes":{"transform":["translate3d(0px, -669.86791%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow

Twitter users are more likely to be employed full time, with 71% of users having a full-time job.

[{"selector":"#anim-c70719fe-dbd4-4417-b116-cdd5c1611487","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7712f780-c6b9-492e-9da3-f88d9e7676d1","keyframes":{"transform":["translate3d(0px, -368.97774%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow

The top 5 most tweeted about celebrities are Justin Bieber, Kanye West, Rihanna, Taylor Swift, and Barack Obama.

[{"selector":"#anim-c5274b1e-4f8f-40ed-b92c-df9e4fdabc08","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3f3fa24-f2c0-4513-b3ce-319c784f5a62","keyframes":{"transform":["translate3d(0px, -276.03257%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow

The number of monthly active Twitter users is now over 330 million.

[{"selector":"#anim-8781b075-067a-4342-ae5f-e90d93d4ee35","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2b5bbb1-7a37-4f43-b055-1f872e357142","keyframes":{"transform":["translate3d(0px, -457.68312%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow

The average Twitter user spends about 2.7 hours on the site every day.

[{"selector":"#anim-17aee025-634e-4a0c-854f-903b679e4357","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-882e943b-2c10-4aa5-8c45-9877f757a578","keyframes":{"transform":["translate3d(0px, -457.68312%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow

The average Twitter user tweets about twice a day.

[{"selector":"#anim-aab1e802-2d56-41c8-9544-acd87de189d4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-529a8425-4f8e-4627-b0ef-510a7b8fb964","keyframes":{"transform":["translate3d(0px, -669.86791%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow